19/07/2015 Press release
Total offers more experience at its petrol stations
Total in the Netherlands presents a second renewed petrol station that revolves around experience. Total opened its first renewed petrol station in November 2014 in Zaandam. Now Rotterdam-Schiebroek has been fully equipped with the new Shop & Food concept. In the mean time, Total has already started renovating Aurora. The petrol station located on the motorway A4 in Leiderdorp, will be the third in line.
“Total Schiebroek might be a somewhat smaller petrol station than Zaandam, yet offers the same products and services.” states Vincent Leroy, Retail Director. “We could say that Schiebroek is a light version of Zaandam. Both have become a new meeting place, where people prefer to stay a bit longer.’’
The concept: practical and social
Total creates a place where people can combine the practical with the social. The traditional checkout desk is replaced by an island where quality products are freshly prepared. Guests have access to a free Wifi network so they enjoy their time at the petrol station and stay a bit longer. Schiebroek also offers the service of a Total carwash including jet wash.
“While anticipating on new trends in the food industry, this shop experience responds to the needs of the customer of this day and age.’’ explains Leroy. “We decided to expand this concept to other Total petrol stations since the first results at Zaandam were outstanding. Customers were very satisfied with this new type of petrol station where experience is raised to a whole new level.”